Investment Portfolio

Open CloseLargest movie theater chain operator and owner of luxury fitness chain in TurkeyOpen Close

Mars Entertainment Group

inside Wide Banner

Turkish holding company which owns an interest in two entertainment-related operating companies including Mars Cinema, also known as CineBonus, and Mars Athletic Clubs, the leading Turkish operator of state-of-the-art fitness centres. The investment represents MENA Capital Holding’s largest investment, generated a 230% return on invested equity and an IRR of 28%.

MEG expanded Mars Cinema to become Turkey’s leading cinema chain with 28 theatre locations and 232 screens.

Mars Athletic Clubs are prestigious centers combining sports and entertainment with advanced technologies and a well trained professional team of coaches and personal trainers to provide members with a customized experience and new lifestyle. Under MENA Capital Holding’s ownership, Mars Entertainment Group has become the leading movie theatre operator and fitness centre owner in Turkey.