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Private Equity Investment: SONIFI Solutions, USA
31.03.2013
MENA Capital Holding Company K.S.C. ("MENA Capital Holding") announced that it had invested under its strategic partnership with private equity firm Colony Capital in the ownership of 100% of LodgeNet Interactive Corporation, a leading end‐to‐end interactive content and connectivity solutions provider based in the United States of America ("USA"). LodgeNet, which was rebranded to be SONIFI Solutions following acquisition, serves approximately 1.5 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company's core services include: Interactive Television, Broadband, Connectivity, and Advertising Media Solutions along with unparalleled nationwide technical and professional support services. SONIFI Solutions owns and operates businesses under the industry leading brands SONIFI Solutions, The Hotel Networks and SONIFI HEALTH Solutions.
Post-acquisition, SONIFI Solutions entered into a strategic partnership with DIRECTV, one of the world's leading providers of digital television entertainment services. The unique strategic relationship with DIRECTV will provide SONIFI Solutions' hospitality and healthcare customers with upgraded products and services allowing SONIFI Solutions to materially enhance the value it offers its industry-leading network of over 1.4 million hotel and hospital rooms in the USA and Canada.
Concurrent with the rebranding, SONIFI Solutions also launched the only enterprise-level platform available to the hospitality sector, the SONIFI STAY1000 system. The STAY1000 is an innovative, flexible content and connectivity solution that enables hoteliers to affordably enhance their in-room free-to-guest and paid entertainment experience.
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